My Company LimeLightrr Wins 3rd Place In Southside Pitch

By Kenny Reiter, Chicago Tribune Blue Sky Reporter

Companies that focused on estates, investors and hip-hop celebrities came away winners in last week’s South Side Pitch competition at the Chicago Innovation Exchange Sky Deck.

First place went to LegacyComplete, an online tool that assists in estate planning. The competition website said the company aims to “empower those who don’t have a great deal of wealth to give what they have, to whom they want, when they want, the way they want all while assuring their WISDOM is transferred along with their wealth.”


“I'm excited that LegacyComplete.com's mission hit home with so many of the attendees,” said LegacyComplete co-founder Kimberly Jean Brown, the company’s mission manager and legacy attorney.

An audience of about 160 and four judges chose the winners. The judges were John Flavin, executive director of the Chicago Innovation Exchange; Selena Sizemore, director of entrepreneurship for the Chicago Urban League; Tarek Sultani, lead counsel for mechanical procurement, e-commerce and foundation for Motorola Mobility; and Tony Wilkins, managing director of BNY Mellon.

Three organizations — the Institute for Justice Clinic on Entrepreneurship at the University of Chicago Law School, the University of Chicago Office of Business Diversity and the Chicago Innovation Exchange — organized the competition to showcase promising entrepreneurship rooted in Chicago’s South Side.

LegacyComplete, based at 4630 S. Greenwood Ave., won $1,000, a three-month membership to Blue 1647’s incubator space and more.


“Take care of the South Side of Chicago,” said keynote speaker Cliff Rome, chef and president of Rome’s Joy Catering, based on the South Side. “That’s what we do.”

Second place went to VestedWorld, an online platform that aims to connect investors to investment opportunities in underserved global markets. Third place went to Limelightrr, which allows users to share experiences with their favorite hip-hop artists.